Nov 13th, 2009
Of flugelbinders, the FDA and the FTC
After reading the first paragraph of this Advertising Age story about a pharmaceutical company petitioning the FDA to use its logo as a marker for social media posts that contain safety information from the Food and Drug and Ministration, I see the first possible solution to the FTC blogger restrictions has been suggested.
Kitemarks . As defined by Paul Bradshaw of the Online Journalism Blog, they are:
“… a symbol (expressed visually, and electronically as metadata) to convey to audiences, bloggers, journalists and others that a piece of news content had been intelligently labelled with relevant information and that it is open to derivative checking/use… similar in a sense to the Creative Commons ‘mark’ that travels with media content across the web.”> “… a symbol (expressed visually, and electronically as metadata) to convey to audiences, bloggers, journalists and others that a piece of news content had been intelligently labelled with relevant information and that it is open to derivative checking/use… similar in a sense to the Creative Commons ‘mark’ that travels with media content across the web.”

Could bloggers or other online creators who have received free products or services to review use a kitemark on Twitter, Facebook or their blog to indicate that they received payment?
Inserting a kitemark seems like an easy standard operating procedure for folks who craft and who read sponsored reviews. And it should be easy enough for regulators to search for this.
If it could work, by what procedure would society learn about this mark? And could someone make money by creating and marketing such a mark?
Money, maybe not… But reputation, probably. This seems like a good project for the Creative Commons folks, like Joi Ito, to discuss.





