Nov 9th, 2009
Lisboetas embrace colorful new daily
Earlier this year, I had the good fortune to visit Lisbon for a lovely long holiday weekend.
Portugal is now home to one of the more interesting newspaper startups (yep, you saw me put those two words next to each other) I’ve read about, called i.
Peter Preston briefly profiled it in The Guardian at the start of October. The Editor’s Weblog, in Paris, profiled it last week and the NYT took note yesterday.
Here’s a video - with English subtitles - showing a “day in the life” of the staff at i:
What makes i an interesting product?
Its magazine-style layout, for one, with bold colors and lots of cutouts. It’s design is so nice, in fact, that the Society of News Design recognized it as the best designed newspaper in Spain and Portugal.
Second, its information architecture is radically different from that of a traditional serious daily. From the NYT:
“So i puts the op-ed pieces at the front of the paper. They are followed by political, business and other news stories — all jumbled together, rather than separated by subject. An article on a political scandal in Lisbon could appear alongside a piece on a Wall Street deal, for example.
The final section, called More, groups together entertainment, culture and sports news.
“We approached the design from the way the reader thinks, not the way editors think or the way newsrooms are organized,” Mr. Avillez Figueiredo said. He said research showed that readers paid little attention to distinctions between sections and simply looked for the most interesting headlines.”
I completely agree with Figueiredo’s perspective here: When I scroll through my RSS feeds, Twitter or even a destination site like NYT or WSJ, I am always looking for the most interesting headlines. Increasingly, this tendancy is starting to translate to how I read printed newspapers.
So far, circulation and subscription figures at i look good.
I know I’d love to read it.

